B1 Other refereed article (e.g., editorial, letter, comment) in a scientific journal
Charting the potential for interdisciplinary research in business-to-business marketing
Authors: Markovic, Stefan; Jaakkola, Elina
Publisher: Elsevier
Publication year: 2024
Journal: Industrial Marketing Management
Journal name in source: Industrial Marketing Management
Volume: 123
First page : A1
Last page: A3
ISSN: 0019-8501
eISSN: 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2024.09.006(external)
Web address : https://doi.org/10.1016/j.indmarman.2024.09.006(external)
Abstract
Business-to-business (B2B) research is becoming increasingly interdisciplinary, as more and more scholars are employing concepts, theories, frameworks and/or methods from different disciplines to explain specific B2B phenomena, problems or events. To support the enhancement of the B2B marketing field, this interdisciplinary issue brings together a small but relevant collection of articles that systematically explore the potential of some relevant research areas outside the domain of B2B research for expanding the horizons of B2B marketing. This issue also served as a valuable experiment showcasing the potential, but also practical challenges associated with advancing interdisciplinarity in B2B research.
Business-to-business (B2B) research is becoming increasingly interdisciplinary, as more and more scholars are employing concepts, theories, frameworks and/or methods from different disciplines to explain specific B2B phenomena, problems or events. To support the enhancement of the B2B marketing field, this interdisciplinary issue brings together a small but relevant collection of articles that systematically explore the potential of some relevant research areas outside the domain of B2B research for expanding the horizons of B2B marketing. This issue also served as a valuable experiment showcasing the potential, but also practical challenges associated with advancing interdisciplinarity in B2B research.
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