Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Persons
Publications
- What can be learned from event communication for city branding (2013)
- What causes imbalance in complex service networks? Evidence from a public health service (2017)
- What Constitutes Customer Experience Management? Towards a Systematic Conceptualization of CEM (2015)
- What happens if the name changes? – The meaning of the place name to residents and SME companies (2013)
- What is business failure? : A philosophical perspective (2012)





