A4 Refereed article in a conference publication
What Constitutes Customer Experience Management? Towards a Systematic Conceptualization of CEM
Authors: Jaakkola Elina, Terho Harri
Editors: Warlop Luk, Muylle Steve
Conference name: European marketing academy annual conference
Publishing place: Leuven
Publication year: 2015
Book title : Proceedings of the 44th European Marketing Academy Conference
ISBN: 978-90-823-8330-0