A4 Refereed article in a conference publication

What Constitutes Customer Experience Management? Towards a Systematic Conceptualization of CEM




AuthorsJaakkola Elina, Terho Harri

EditorsWarlop Luk, Muylle Steve

Conference nameEuropean marketing academy annual conference

Publishing placeLeuven

Publication year2015

Book title Proceedings of the 44th European Marketing Academy Conference

ISBN978-90-823-8330-0




Last updated on 2024-26-11 at 22:13