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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018) (2018)
Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management (2023)
Toward a customer-centric perspective of customer experience (2020)
Toward a goal-oriented view of customer journeys (2020)
Towards a contextual understanding of B2B salespeople's selling competencies – An exploratory study among purchasing decision-makers of internationally-oriented technology firms (2015)