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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




    Persons
      
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    • Aledin, SamilKyrö, Jari
    • Asayesh, ZahraLeino, Henna
    • Balo, BidyutLunden, Anna
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi


    Publications
      
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    • Assessing the Performance Impact of Value Based Selling : Come Strong or Don’t Come at All  (2012)
    • A strengths-based approach to vulnerability: co-creating transformative value through art-based interventions in healthcare  (2024)
    • A Survey of 15 Years of Data-Driven Persona Development  (2021)
    • A template for data-driven personas: Analyzing 31 quantitatively oriented persona profiles  (2020)
    • A transition from goods-dominant to service-dominant exchange logic: A relational perspective  (2015)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal