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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    • Salokangas
    • Storm, Minna
    • Terho, Harri
    • Toijonen, Sanna
    • Uverov, Nikita
    • Vesanen, 
    • Kristiina
    • Vuokko, Pirjo


    Publications
      
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    65 of 67
      
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    • Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalleWellness in retailing : Constructing a model of the wellness retail industry  (2014)
    •   (2012)
    • Wertbasiertes Verkaufen auf Industriegütermärkten2015
    • "We want it to be special, because she was" - The value of memorial playgrounds  (2015)
    • What Adaptations Does Value-Driven B2B Exchange Require?What can be learned from event communication for city branding  (2018)
    • 2013
    • What causes imbalance in complex service networks? Evidence from a public health service  (2017)
    • What Constitutes Customer Experience Management? Towards a Systematic Conceptualization of CEMWhat happens if the name changes? – The meaning of the place name to residents and SME companies  (2015)
    •   (2013
    • What is business failure? : A philosophical perspective  (2012)

    Last updated on 2022-02-02 at 01:17

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