Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
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Publications
- Voice of Dwellers – Developing the place brand by listening to the residents
(Esitys Global Brand Conferencessa, Berlin 8.-10.5. 2019)Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2019) - Voileipäsukupolven jaksamisesta pitää huolehtiaWell-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2018)
- Volunteerism and community healingWellness Consumers : Who Are They? (2024)
- Wellness Among Gen Zs in Western and Eastern Cultures During COVID-192019
- (2015)
- Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2015)
- (2023)
- (2017)
- (2019)
- (2012)





