Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Persons
Publications
- Value-Driven Buying: Constituents and Contingencies (2018)
- Value for business customers: what are they? How are they created? (2014)
- Value networks in new service development: evidence from a coordinator organization (2011)
- Value system perspective on service innovation (2012)
- Vanhusten asema yhteisöissä heikkenee (2018)
- Verkostot kaupallistamista edistämässä (2014)
- Viewed by too many or viewed too little: Using information dissemination for audience segmentation (2017)
- Viral coefficient : Unveiling the Holy Grail of online marketing (2012)
- Visioning for radical innovation in business networks – developing methods for networked foresight (2017)
- Visioning for radical innovation in networks: developing methods for networked foresight (2022)





