Marketing
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- Toponyms and place heritage as sources of place brand valueToward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management (2018)
- Toponyms and place heritage as sources of place-brand value
(XXVI International Conference of Onomastic Sciences -konferenssiesityksaen abstrakti, Debrecen, Hungary 27.8.-1.9.2017)Toward a customer-centric perspective of customer experience (2017) - Toponyms as carriers of heritage: implications for place branding (2015)
- Tourism Ecolabels: Destination Quality vs. Social Benefit (2015)
- To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018) (2018) - (2023)
- (2020)
- Toward a goal-oriented view of customer journeys (2020)
- Towards a contextual understanding of B2B salespeople's selling competencies – An exploratory study among purchasing decision-makers of internationally-oriented technology firms (2015)
- Towards a Measurement Scale of Organizational Readiness for Personas (Extended Abstract)2021
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