Other publication

The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023)

Authors: Olkkonen Rami, Pajuranta Katariina, Lipasti Olga

Conference name: International Conference on Research in Advertising

Publication year: 2023

Publication's open availability at the time of reporting: No Open Access

Publication channel's open availability : No Open Access publication channel