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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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The ability of personas: An empirical evaluation of altering incorrect preconceptions about users (2021)
The conceptual locus and functionality of key supplier management – A multi-dyadic qualitative study (2013)
The conceptual locus of key supplier management within key supplier relationships : A multi-dyadic qualitative study (2012)
The contribution and challenges of narrative data in inter-organizational research (2010)
The effect of experience on persona perceptions
(Extended Abstract) (2020)
The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces (2020)
The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe (2018)
The emergence of consumer experience in the transformative consumer journey (2018)
The ethics of data-driven personas
(Extended Abstract) (2020)
The Experience Economy Logic in the Wellness Tourism Industry (2017)