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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas (2019)
Picturing It!: The Effect of Image Styles on User Perceptions of Personas (2021)
PIDÄN AINA LÄHELLÄ, KULJEN MATKAN VIERELLÄ – läheisten ja heidän tunteidensa merkitys vakavasti sairastuneille. Esitys Surukonferenssissa. Tampereen yliopisto, (2017)
Place branding and translocal chronotopes in Finnish municipality slogans (2024)
Place Branding in Finland : A Discourse Analysis of Municipal Slogans (2024)
Planetaariset rajat: Kirjallisuuskatsaus kulutuksen ja biodiversiteetin välisistä yhteyksistä (2023)
Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms (2018)
Playing Video Games As a Consumption Experience (2015)
Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014)
Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)