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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Heritage chameleons. Utilisation of brand heritage in international companies (2010)
"Her Name Was Chloe and She Delivers Stuff to Your Room" (2020)
Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of? (2013)
How B2B social media content strategies generate engagement across different social media platforms (2025)
How Can Intelligent Persona Features Support Online Advertising Work? (2023)
How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks?How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2025)
(2023)
How Causal Locus Affects Consumers' Emotions when Co-Production Results are Unsatisfactory? (2014
How do clowns listen?
(Conference abstract: the 7th Nordic Interdisciplinary Conference on Discourse and Interaction 2023) (2023)
How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising2020