Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Persons
Publications
- (2014)
- (2018)
- Fool’s gold? Developer dilemmas in a closed mobile application market platformFrom Customer to Actor Engagement: Exploring a Broadened Conceptual Domain
(Abstrakti esityksestä EMAC2016 -konferensissa, 24.-27.5. 2016, Oslo, Norway)2013 - Forging Links between Ethical Theory and Business Network ResearchFrom filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying (2014)
- Four Types of Toxic People: Characterizing Online Users' Toxicity over Time (2020)
- Free-to-fee transformation of industrial services (2021)
- Fresh Perspectives on Customer Experience (2015)
- From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas (2018)
- (2016)
- (2018)





