Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
- Customer service game : Developing theory with studentsDeepfake user personas for good - from maleficent to helping users2012
- Customers’ responses to institutional complexity in the determination of value
(Naples Forum on Service-konferenssin 2019 abstrakti)Degeneration of the inner-city retail areas – is the internet really to blame?
(Presentation at the Nordic Retail and Wholesale Conference, Reykjavik 7.-9.11. 2018)2019 - Deepfakes: Deceptions, mitigations, and opportunitiesDemocratization of Tomorrow's Plate: Synergizing Foresight Methods and Design Thinking in Designing Cellular Agriculture Innovations2020
- Demographics do not matter? : Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas2023
- 2023
- (2025)
- (2018)
- (2025)
- (2025)
- Derivation of a service typology and its implication for new service development (2015)





