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    » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Aledin, Samil
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Köhler, 
    • Kyrö, Jari
    • Leino, Henna
    • Martola, Timo


    Publications
      
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    9 of 69
      
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    •   (2017)
    • Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example.2013
    • Capturing the change in topical interests of personas over time2019
    • Case Rebecca Piekkari: Analysing a unique case with mixed methods, forthcoming in a Special Issue on “Rebecca Piekkari: International Business Scholar”, Journal of International Business Scholars, eds. Kautto, D., Kähäri, P., Mäkelä, K. & Tienari, J., 17-28.  (2017)
    •   (2018)
    •   (2013)
    •   (2022)
    • Charting the potential for interdisciplinary research in business-to-business marketing  (2024)
    • Circular service management: toward conceptual understanding and service research priorities for a more sustainable future  (2023)
    • Classifying online corporate reputation with machine learning: a study in the banking domain  (2020)

    Last updated on 02/02/2022 01:17:01 AM

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