Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- The opportunities and limitations of network visioning -- the case of strategizing in a distribution network (2018)
- Theory development in servitization through the application of fsQCA and experiments (2021)
- The Package Says More Than a Thousand Words : The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions (2025)
- The paradox of institutions: The experience of recovering alcoholic (Konferenssiesityksen abstrakti) (2017)
- The potential of network pictures for international alliance and network research (2015)
- The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)
- The Psychology of Consumer Empowerment : A Lesson from Seneca (2024)
- The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)
- “There Is something Rotten in Denmark”: Investigating the Deepfake persona perceptions and their Implications for human-centered AI (2024)
- The relationship between the co-creation elements, satisfaction and trust in the service context (2016)
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