Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Persons
1 of 3
Publications
54 of 66
- The influence of service elements on R&D control: a longitudinal case study (2011)
- The Innovation Adoption/Diffusion and the Industrial Network Approaches. A Conceptual and Empirical Comparison (2010)
- The interface of value creation and the service process – A categorization of the relevant perspectives and an integrative framework. (2015)
- The interplay between customers’ incidental and integral affects in value experience (2022)
- The long and winding road? ̶ Towards entrepreneurial internationalisation through positive and negative experiences (2017)
- The Measurement of Endogenous Higher-Order Formative Composite Variables in PLS-SEM : An Empirical Application from CRM System Development. (2012)
- "The more you know, the better?" The effects of consumer knowledge on williness to consume insect food
(Esitys Seventh European Conference on Sensory and Consumer Research -konferensissa (EUROSENSE2016), 11 - 14 September 2016 Palais des Congrés: Dijon Exhibition & Convention Centre, Dijon, France) (2016) - The name of the place as a carrier of the place heritage – Implications for place branding (2014)
- The Nature of Customer Portfolios: Towards New Understanding of Firms' Exchange Contexts (2012)
- The next phase in servitization: transforming integrated solutions into modular solutions (2019)
UTU Research Portal