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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Temporal Dynamics of Subjective Wellbeing in Commuting (2022)
Temporality in the conception of life after a diagnosis of severe illness affected by interactions in healthcare service (2019)
Temporal Paradigm - obtaining New Insights about the Internationalization Process of the Firm (2017)
TEMPUS FUGIT: A Hermeneutic Approach to the Internationalisation Process (2016)
The ability of personas: An empirical evaluation of altering incorrect preconceptions about users (2021)
The conceptual locus and functionality of key supplier management – A multi-dyadic qualitative study (2013)
The conceptual locus of key supplier management within key supplier relationships : A multi-dyadic qualitative study (2012)
The contribution and challenges of narrative data in inter-organizational research (2010)
The effect of experience on persona perceptions
(Extended Abstract) (2020)
The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces (2020)