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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Social capital approach on Enterprise 2.0: a multiple case study (2015)
Social Media Espionage - A Strategic Grid (2015)
Social ties, Bukharian Jewish Diaspora and Entrepreneurship-Narratives from Entrepreneurs (2013)
Social ties, Bukharian Jewish Diaspora and Entrepreneurship: Narratives from Entrepreneurs (2014)
Sport-based CSR - a tool in building a better society? (2015)
SPSS perusopas markkinatutkijoille (2012)
Startup dilemmas – strategic problems of early-stage platforms on the internet (2014)
Straight ahead or wandering through the woods? - Decision-making in entrepreneurial internationalisation (2017)
Strategic Decision-Making of a Born Global: A Comparative Study From Three Small Open Economies (2014)
Strengths and Weaknesses of Persona Creation Methods: Outlining Guidelines for Novice and Experienced Users and Opportunities for Digital Innovations (2021)