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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Filipe Agostinho, Rafael
    • Flaig, AlexanderHietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, LeilaKauvosaari, Olga
    • Köhler, Outi
    • Luukka, Timo
    • Martola, Timo


    Publications
      
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    48 of 69
      
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    •   (2013)
    • Purchasing of knowledge-intensive business services: a case study of relevant factors  (2015)
    • Rapport building in B2B sales interactions: the process and explanandaReciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets  (2023)
    • Rebranding a city via co-creation with its residents: The case of the city of Pori in FinlandRe-conceptualizing the role of family context in emerging economy family business and entrepreneurship  (2019)
    • Rebranding a "rather strange, definitely unique" city via co-creation with its residentsRecovery journey  (2020)
    • RebrandingRe-examining the link between fairness and commitment in buyer-supplier relationships  (2024)
    •   (2018)
    •   (2015)
    •   (2018)
    •   (2017)

    Last updated on 02/02/2022 01:17:01 AM

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