Marketing - UTU Research Portal - UTU Research Portal

Go to Header Go to Navigation Go to Content Go to Footer

Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

Contact Details

Persons

Go to first page

Go to previous page

1 of 3

Go to next page

Go to last page

Publications

Go to first page

Go to previous page

36 of 67

Go to next page

Go to last page

(2012)
2020
Market-shaping visions: A literature review and conceptual analysis
(Article presentation at the IMP2024 Conference in Oulu, Finland) (2024)
Markkinoinnin professorin muuttuva työ (2018)
Markkinointi arvon muodostamisen prosessina ja sen yhteys yrittäjyyden mahdollisuusprosessiin – tapaustutkimus kuuden yrityksen alkutaipaleelta (2014)
Markkinointi arvon muodostumisen prosessina ja sen yhteys yrittäjyyden mahdollisuusprosessiin - tapaustutkimus kuuden yrityksen alkutaipaleelta (2014)
Masculinism (2016)
Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry (2017)
Match made in heaven or hell: When and how are value-driven selling and purchasing approaches aligned? (2018)
Materializing gender: Customer experience in sex toy retailing (Poster 14th ACR Gender, Marketing and Consumer Behavior Conference, October 9-11, 2018) (2018)