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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Leveraging the benefits of modularity in the provision of integrated solutions: A strategic learning perspective (2018)
Liikkumisen palapeli perheissä – miten sovittaa osat yhteen? (2023)
Liking and not liking – understanding the package preference with eye-tracking
(Presentation at the International Conference on Research in Advertising (ICORIA) 2024) (2024)
Luopumisen keskellä - haavoittuvan asiakkaan tunnelähtöiset tarpeet. Esitys Surukonferenssissa, Tampereen yliopisto (2016)
Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type (2019)
Managing business and innovation networks — From strategic nets to business fields and ecosystems (2017)
Managing customer participation to co-create value in knowledge intensive business services (2012)
Manual and automatic methods for user needs detection in requirements engineering: Key concepts and challenges (2021)
Many Faces of Sadness - the acceptance of radically different memorial stones (2014)
Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate (2019)