Go to Header Go to Navigation Go to Content Go to Footer
  • University of Turku
  • Instructions
  • LOGIN
  • Accessibility
  • FI
Converis - Home
    List of organisations > Marketing
    • Home
    • Publications
    • Projects
    • Persons
    • Organisations
    • Fields of science
    • Keywords

    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




    Persons
      
    Go to first page
      
    Go to previous page
      
    1 of 3
      
    Go to next page
      
    Go to last page
      
    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


    Publications
      
    Go to first page
      
    Go to previous page
      
    31 of 140
      
    Go to next page
      
    Go to last page
      
    • Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data  (2018)
    • Customer service game : Developing theory with students  (2012)
    • Customers’ responses to institutional complexity in the determination of value
      (Naples Forum on Service-konferenssin 2019 abstrakti)        (2019)
    • Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics  (2020)
    • Declining Fitness Levels are a Challenge to Well-Being in Finland – effective actions to increase physical activity and reverse the downward spiral of fitness  (2023)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal