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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Innovation Adoption and Diffusion in Business-to-Business Marketing (2014)
In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself? (2019)
Instilling Knowledge Claims of Personas from 346 Research Articles (2021)
Institutionalization process of service innovation: Overcoming competing institutional logics in service ecosystems (2018)
Institutionalizing a service innovation in complex networks – The case of developing and diffusing electronic prescription in Finland (2015)
Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction (2018)
Interactive value formation in inter-organizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction (2017)
Interpersonal interaction in sales meetings (2011)
Inter-rater agreement for social computing studies (2018)
Intertwined processes of strategy and knowledge management in micro firms (2017)