Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Persons
Publications
- Grasping the entrepreneurial opportunity process with diaries (2013)
- Grasping the food sector entrepreneurial opportunity process with diaries (2011)
- Guided by the nose: Impact of olfactory cues on consumers’ purchase behavior in food products (2020)
- Häpeätahroja teknologian mekassa (2015)
- Harnessing Place Branding through Cultural Entrepreneurship (2014)
- Helping Professionals Select Persona Interview Questions Using Natural Language Processing (2021)
- Henkilöbrändi Rami (2018)
- Heritage chameleons. Utilisation of brand heritage in international companies (2010)
- "Her Name Was Chloe and She Delivers Stuff to Your Room" (2020)
- Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of? (2013)