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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Eye-tracking emotions in TV commercials
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)
Eye tracking emotions in TV commercials
(Presentation at the Global Brand Conference 2023) (2023)
Factors Influencing Organizational Purchasing of Knowledge Intensive Business Services (2014)
Fairness Matters in Supplier-customer Relationships. Re-examining the Link between Fairness and Commitment in Technology Industry Companies
(Esitys IPSERA 2016- konferensissa, Dortmund, Germany 20.-23.3 2016) (2016)
Financial vs. consumer-based brand equity: A cross-cultural perspective (2011)
Findings of a user study of automatically generated personas (2018)
Firm boundary decisions in solution business: examining internal vs. external resource integration (2015)
Fitness as Leisure - Exploring Physical Activity through Consumption and Lifestyle. (2014)
Fixation and Confusion - Investigating Eye-tracking Participants' Exposure to Information in Personas (2018)
Fool’s gold? Developer dilemmas in a closed mobile application market platform (2013)