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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Emergence of customer experience along a multilevel journey: A goal-hierarchical analysis
(Esitys International Research Symposium on Advancing Service Research and Practice -konferenssissa, Karlstad 10.-13.6 2019) (2019)
Emotional branding in advertising – Localization as a competitive advantage
(Presentation at the 15th Global Brand Conference 2022) (2022)
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials (2022)
Emotional persuasion in advertising – analyzing the interplay between dialectal language and visual images (Presentation at the 19th International Conference on Research in Advertising (ICORIA) 2021) (2021)
Emotional Persuasion in Localized Advertising: Analyzing the Dialectal Language and Visual Images (2023)
Emotional skills of a project manager in the front end of radical-innovation development (2013)
Enacting ‘true business sustainability’ − Market shaping for environmental impact (2025)
Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement (2021)
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions (2020)
Engaging a product-oriented salesforce in solution sales
(Esitys ISBM Academic Conferencessa, Boston 8.-9.8. 2018) (2018)