Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Persons
Publications
- Building up a firms commercialisation competence: from product concept to the first referenceBusiness Solutions as Signals
(Esitys ISBM Academic Conferencessa, Boston 8.-9.8. 2018) (2013) - Business from Everyday Physical Activity – A Futures Image of a Sustainable Business Ecosystem (2023)
- Business solutions as market signals that facilitate product salesBusting Myths of Electronic Word of Mouth: The Relationship between Customer Ratings and the Sales of Mobile Applications (2020)
- 2018
- (2015)





