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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective (2019)
Customer participation management: Developing a comprehensive framework and a research agenda (2016)
Customer portfolio analysis practices in different exchange contexts (2007)
Customer Reference Marketing: Conceptualization and Link to Performance (2014)
Customer reference marketing: Conceptualization, measurement and link to selling performance (2017)
Customer Reference Marketing: The Construct and Research Agenda (2011)
Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings (2019)
Customers as Co-marketers and Co-creators of Marketing (2012)
Customer satisfaction and the strategic role of university libraries (2010)
Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)