Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Persons
Publications
- Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process (2012)
- Value Co-creation in Re-branding Tourism Destinations - A Case Study from Two Tourism Business Networks (2015)
- Value co-creation in solution networks (2013)
- Value co-creation within buyer-seller relationships in knowledge-intensive business services (2010)
- Value-Driven Buying: Constituents and Contingencies (2018)





