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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




    Persons
      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


    Publications
      
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    • Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm  (2018)
    • Transferring meanings from archetypes in advertising – findings of an eye-tracking study
      (Presentation at the 18th Global Brand Conference 2025)        (2025)
    • Translating is a service and service business, too - building up "business know how" in translating studies  (2010)
    • Transnational entrepreneurship among Bukharian Jewish diaspora in Israel  (2015)
    • Trendit B2B myynnin tutkimuksessa. In: Myyntitalkoot – 11 etulinjan bisnesvaikuttajan näkemyksiä ammattimaisesta myynnistä. BIIT Oy Whitepaper   (2021)

    Last updated on 02/02/2022 01:17:01 AM

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