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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




    Persons
      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


    Publications
      
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    • A Typology of B2B Value Platforms
      (Presentation at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin 27.-29.6. 2019)        (2019)
    • Automatically Conceptualizing Social Media Analytics Data via Personas  (2018)
    • Automatically Mapping Ad Targeting Criteria between Online Ad Platforms  (2021)
    • Automatic Persona Generation (APG): A Rationale and Demonstration  (2018)
    • Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda  (2019)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal