Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- The first wave impact of the COVID-19 pandemic on the Nasdaq Helsinki stock exchange: Weak signal detection with managerial implications (2021)
- The ‘fourth wall’ and other usability issues in AI-generated personas : comparing chat-based and profile personas (2025)
- The future of data-driven personas: A marriage of online analytics numbers and human attributes (2019)
- The Helsinki internationalization process model: How Reijo Luostarinen’s legacy can generate a new agenda for IB research
(Presentation at the 17th Vaasa International Business Conference 2023) (2023) - The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- The impact of intra- and interfirm collaboration on service innovation performance in B2B firms (2014)
- The influence of service elements on R&D control: a longitudinal case study (2011)
- The Innovation Adoption/Diffusion and the Industrial Network Approaches. A Conceptual and Empirical Comparison (2010)
- The interface of value creation and the service process – A categorization of the relevant perspectives and an integrative framework. (2015)
- The interplay between customers’ incidental and integral affects in value experience (2022)
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