Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Process research in business networks: a review of longitudinal research methods (2013)
- Purchasing of knowledge-intensive business services: a case study of relevant factors (2015)
- Rapport building in B2B sales interactions: the process and explananda (2023)
- Rebranding a city via co-creation with its residents: The case of the city of Pori in Finland (2019)
- Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)
- Rebranding (2024)
- Reciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets (2018)
- Re-conceptualizing the role of family context in emerging economy family business and entrepreneurship (2015)
- Recovery journey (2018)
- Re-examining the link between fairness and commitment in buyer-supplier relationships (2017)
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