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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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(2021)
(2023)
Leveraging Customer Experience Communication (2014)
Leveraging Online Social Media Data for Persona Profiling
(Qatar Foundation Annual Research Conference 2018 abstract) (2018)
Leveraging the benefits of modularity in the provision of integrated solutions: A strategic learning perspective (2018)
Liikkumisen palapeli perheissä – miten sovittaa osat yhteen?Managing business and innovation networks — From strategic nets to business fields and ecosystems (2023)
Liking and not liking – understanding the package preference with eye-tracking
(Presentation at the International Conference on Research in Advertising (ICORIA) 2024) (2024)
Luopumisen keskellä - haavoittuvan asiakkaan tunnelähtöiset tarpeet. Esitys Surukonferenssissa, Tampereen yliopisto (2016)
Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type (2019)
(2017)