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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Detecting demographic bias in automatically generated personas (2019)
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning (2022)
Detecting Toxicity Triggers in Online Discussions
(Conference poster) (2019)
Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018) (2018)
Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022)
Developing an online hate classifier for multiple social media platforms (2020)
Developing a social media firestorm scale : from conceptualization to AI-assisted validation (2025)
Developing conceptual frameworks (2024)
Developing conceptual frameworks for business-to-business marketing (2021)
Developing Innovative Business Model in Social Ventures (2015)