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Well-being tourism experiences – Products and services to current and future touristsWellness in retailing : Constructing a model of the wellness retail industry (2015)
Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19Wertbasiertes Verkaufen auf Industriegütermärkten (2023)
Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers"We want it to be special, because she was" - The value of memorial playgrounds (2017)
Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-brandingWhat Adaptations Does Value-Driven B2B Exchange Require? (2019)
Wellness Consumers : Who Are They? (2012)
Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
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