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- Wellness in retailing : Constructing a model of the wellness retail industry (2012)
- Wertbasiertes Verkaufen auf Industriegütermärkten (2015)
- "We want it to be special, because she was" - The value of memorial playgrounds (2015)
- What Adaptations Does Value-Driven B2B Exchange Require? (2018)
- What can be learned from event communication for city branding (2013)
- What causes imbalance in complex service networks? Evidence from a public health service (2017)
- What Constitutes Customer Experience Management? Towards a Systematic Conceptualization of CEM (2015)
- What happens if the name changes? – The meaning of the place name to residents and SME companies (2013)
- What is business failure? : A philosophical perspective (2012)
- What makes customer orientation difficult in radical innovations? – A Systematic Literature Review (2013)
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