A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa
Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19
Tekijät: Grénman Miia, Hakala Ulla, Mueller Barbara, Chan Kara
Toimittaja: Vignolles Alexandra, Waiguny Martin K. J.
Kustannuspaikka: Wiesbaden
Julkaisuvuosi: 2023
Kokoomateoksen nimi: Advances in Advertising Research : Communicating, Designing and Consuming Authenticity and Narrative
Sarjan nimi: European Advertising Academy
Vuosikerta: XII
Aloitussivu: 53
Lopetussivu: 64
ISBN: 978-3-658-40428-4
eISBN: 978-3-658-40429-1
ISSN: 2626-0328
DOI: https://doi.org/10.1007/978-3-658-40429-1_4
Verkko-osoite: https://link.springer.com/chapter/10.1007/978-3-658-40429-1_4
This study sheds light on the ways wellness, a fast-growing industry all around the world, is incorporated into the daily lives of Gen Z consumers in Eastern and Western cultures during COVID-19. More specifically, we investigate perceptions of wellness and the products, services, and brands used by Gen Zs as means of achieving wellness. The empirical study was conducted in the U.S., Finland, and Hong Kong.
