Bidyut Balo
M.Sc., MBA
bidyut.k.balo@utu.fi ORCID-tunniste: https://orcid.org/0000-0001-8372-0385 |
Asiantuntijuusalueet
My research focuses on exploring the role of customer experience in sustainability contexts.
My research focuses on exploring the role of customer experience in sustainability contexts.
Tutkimusyhteisö tai tutkimusaihe
Service Research, Customer Experience, Journeys, Customer Experience in Sustainability Context
Service Research, Customer Experience, Journeys, Customer Experience in Sustainability Context
Biografia
Bidyut Kumer Balo is a Doctoral Researcher in Marketing at the Turku School of Economics, University of Turku.
Tutkimus
My PhD research is centered on service research, with a specific focus on the role of customer experience in sustainability contexts. My broader research interests include customer experience, customer/consumer journeys, and customer engagement.
Julkaisut
- Designing customer-centric experience to foster sustainable food consumer behaviour (2023) Balo, Bidyut Kumer
(G2 Pro gradu, diplomityö, YAMK-opinnäytetyö)