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- Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014)
- Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)
- Pricing strategy in multi-channel retailing and fairness perception: An examination of boundary conditions (2016)
- Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns (2017)
- Process research in business networks: a review of longitudinal research methods (2013)
- Purchasing of knowledge-intensive business services: a case study of relevant factors (2015)
- Rapport building in B2B sales interactions: the process and explananda (2023)
- Rebranding a city via co-creation with its residents: The case of the city of Pori in Finland (2019)
- Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)
- Rebranding (2024)
Turun yliopiston Tutkimustietojärjestelmän portaali