A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
Picturing It!: The Effect of Image Styles on User Perceptions of Personas
Tekijät: Salminen Joni, Jung Soon-Gyo, Santos João M., Kamel Ahmed Mohamed Sayed, Jansen Bernard J.
Konferenssin vakiintunut nimi: ACM SIGCHI annual conference on human factors in computing systems
Kustantaja: ACM
Julkaisuvuosi: 2021
Kokoomateoksen nimi: Proceedings of ACM Human Factors in Computing Systems (CHI'21)
ISBN: 978-1-4503-8096-6
DOI: https://doi.org/10.1145/3411764.3445360
Tiivistelmä
Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions and personality traits that are attributed to personas by the participants. Results show that perceptions of clarity, completeness, consistency, credibility, and empathy for a persona increase with picture realism. Personas with more realistic pictures are also perceived as more agreeable, open, and emotionally stable, with higher confidence in the reported perceptions. We also find evidence of the uncanny valley effect, with the realistic cartoon personas experiencing a decrease in the perception scores. Our findings indicate that more abstract pictures can evoke fewer stereotypes but can contain information that enables stereotypical inferences.C1 - Virtual conferenceC3 - In the Proceedings of ACM Human Factors in Computing Systems (CHI'21)
Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions and personality traits that are attributed to personas by the participants. Results show that perceptions of clarity, completeness, consistency, credibility, and empathy for a persona increase with picture realism. Personas with more realistic pictures are also perceived as more agreeable, open, and emotionally stable, with higher confidence in the reported perceptions. We also find evidence of the uncanny valley effect, with the realistic cartoon personas experiencing a decrease in the perception scores. Our findings indicate that more abstract pictures can evoke fewer stereotypes but can contain information that enables stereotypical inferences.C1 - Virtual conferenceC3 - In the Proceedings of ACM Human Factors in Computing Systems (CHI'21)
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