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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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A behavioral approach to organizational innovation adoption (2016)
A bricolage perspective on service innovation (2017)
Accessing resources for service innovation - the critical role of network relationships (2014)
A contextual account of digital servitization through autonomous solutions: Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping (2022)
A Corporate social responsibility view on bribery control in business relationships (2015)
A critical analysis of service ecosystems research: rethinking its premises to move forward (2020)
Activity based perspective on organizational innovation adoption (2010)
Activity system model applied to organizational innovation adoption (2011)
Actor Engagement in Networks: Defining the Conceptual Domain (2019)
Actor experience: Bridging individual and collective-level theorizing (2023)