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    Pori Unit

    University of Turku » Turku School of Economics


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    • Development Projects


    Persons
      
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    • Aalto, Katja
    • Alzahrani, Ibrahim
    • Aro, Kaisa
    • Borg, Kristiina
    • Elo, Marja
    • Hänninen, Markku
    • Haukioja, Teemu
    • Heljakka, Katriina
    • Huhtala, Tero
    • Ikonen-Kullberg, Anu
    • Kallio, Kirsi-Mari
    • Kantola, Markus
    • Karihuhta, Jarkko
    • Koskela, Aada
    • Kuoppakangas, Päivikki
    • Laine, Matias
    • Laine, Sari
    • Lehtivuori, Aki
    • Lehtonen, Salla
    • Leino, Angelika


    Publications
      
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    6 of 56
      
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    • BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022)  (2022)
    • Branding a University: effectiveness of internal branding activities on mid level administrators and Deans  (2017)
    • Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand  (2019)
    • Brändit matkailussa  (2017)
    • Bricolage and Entrepreneurial Branding in Finnish Tourism Business SMEs  (2025)
    • Bricolage and entrepreneurial branding in tourism business SMEs
      (Presentation at the RENT Conference 2023)        (2023)
    • Buenas Migas 1 : espanjaa aikuisille  (2014)
    • Buenas Migas 1 : opettajan materiaali  (2014)
    • Buenas Migas 2 – Espanjaa aikuisille  (2015)
    • Buenas Migas 2 – Opettajan materiaali  (2015)

    Last updated on 2024-24-09 at 07:29

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