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- Between labour markets and entrepreneurship: entrepreneurial behaviour in the creative economiesBRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)
- Blairista Brexitiin: Britannian tie Euroopan laidalleBranding a University: effectiveness of internal branding activities on mid level administrators and Deans (2019)
- Book review. Carlo Gianelle, Dimitris Kyriakou, Caroline Cohen, Marek Przeor (eds.), Implementing Smart Specialisation Strategies. A Handbook, Brussels: European Commission.Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand (2019)
- Book review: Entrepreneurship in culture and creative industries: Perspectives from companies and regionsBrändit matkailussa (2019)
- Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
- Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks (2017)
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