A4 Refereed article in a conference publication

Branding a University: effectiveness of internal branding activities on mid level administrators and Deans

Authors: Chris Chapleo, Paul Clark, Kati Suomi

Conference name: Academy of Marketing Conference

Publication year: 2017

Journal: Special conference series : Academy of Marketing Science

Book title : AM2017 Conference Proceedings

ISBN: 978-1-5272-1271-8