A4 Refereed article in a conference publication
Branding a University: effectiveness of internal branding activities on mid level administrators and Deans
Authors: Chris Chapleo, Paul Clark, Kati Suomi
Conference name: Academy of Marketing Conference
Publication year: 2017
Journal: Special conference series : Academy of Marketing Science
Book title : AM2017 Conference Proceedings
ISBN: 978-1-5272-1271-8