A4 Refereed article in a conference publication

Branding a University: effectiveness of internal branding activities on mid level administrators and Deans




AuthorsChris Chapleo, Paul Clark, Kati Suomi

Conference nameAcademy of Marketing Conference

Publication year2017

JournalSpecial conference series : Academy of Marketing Science

Book title AM2017 Conference Proceedings

ISBN978-1-5272-1271-8




Last updated on 2024-26-11 at 20:44