Ibrahim Alzahrani
Publications
- Impact of Artificial Intelligence on Digital Marketing: Theoretical and Empirical Evidence (2025) Tech Fusion in Business and Society: Harnessing Big Data, IoT, and Sustainability in Business: Volume 2 Gbadegeshin, Saheed A.; French, Andrew; Olajumoke, Taiwo F.; AlZahrani, Ibrahim A.A.; Farah, Somayeh Y.; Jegede, Oluseye
(A3 Refereed book chapter or chapter in a compilation book) - International Market Shaping : The Case Study of Indoor Hygiene Solutions in Saudi Arabia (2024) Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East AlZahrani, Ibrahim A. A.; Gbadegeshin, Saheed A.; Dahari, Zainurin B.; Moustaquim, Rachid
(A3 Refereed book chapter or chapter in a compilation book) - Sustainable Shopping Mall Visit : The Case Study of Young Saudi Shoppers (2024) Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East AlZahrani, Ibrahim A. A.; Gbadegeshin, Saheed A.; Dahari, Zainurin B.; Moustaquim, Rachid
(A3 Refereed book chapter or chapter in a compilation book) - The role of business intelligence in a knowledge-based economy : the case of Saudi Arabia (2020)
- International Journal of Economics and Business Research
(A1 Refereed original research article in a scientific journal)
UTU Research Portal