Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori ORCID identifier: https://orcid.org/0000-0002-2502-2885 |
Kati Suomi is an Associate Professor (tenure track) of Marketing at the Turku School of Economics, University of Turku (Pori Unit), where she also serves as Vice Director of the unit. Since 2020, she has held the title of Docent (Adjunct Professor) at the Faculty of Management and Business, Tampere University.
Kati is currently examining topics such as entrepreneurial marketing and brand building, and consumers’ brand relationships. Her research has been published in academic journals including the Journal of Business Research, Tourism Management, European Journal of Marketing, among others.
She collaborates extensively internationally in her research and has conducted research visits to the University of Valencia and the University of Urbino.
Kati is an experienced educator with long teaching experience from University of Turku. She is responsible for major of marketing at Pori unit of Turku School of Economics. She teaches marketing courses and supervises Master's and doctoral theses.
Kati enjoys collaborating with companies and other organizations in the areas of teaching, research, and development projects. Feel free to get in touch regarding cooperation!
- Maisteriohjelman opiskelijoiden kokema asiantuntijaksi kasvun prosessi (2017) TiedeAreena 2017 Kirsi Liikamaa, Terhi Tevameri, Kati Suomi
(D3 Article in a professional conference publication) - Asiantuntijapalvelut Satakunnassa nyt ja tulevaisuudessa (2016)
- Satakunnan Kansa
(E1 Popularised article) - Creating a stir: the role of word of mouth in reputation management in the context of festivals (2016)
- Scandinavian Journal of Hospitality and Tourism
(A1 Refereed original research article in a scientific journal) - Institutionaalisen logiikan muutos terveydenhuollon ammattihenkilöiden kokemana
(Abstrakti esityksestä Hallinnon tutkimuksen päivillä, 24.-25.11. 2016 Kuopio) (2016) Kallio Tomi J., Vähätalo Mervi, Tevameri Terhi, Suomi Kati
(Other publication) - Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
- Developments in marketing science : proceedings of the Academy of Marketing Science
(A4 Refereed article in a conference publication ) - Students as online brand ambassadors: examining the role of ewom in building a higher-education brand
(Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) (2016) Kati Suomi, Jani Wahlman, Arja Lemmetyinen
(Other publication) - A framework for conceptualising and managing brand identity and reputation in higher education – an exploratory case approach (2015) Academy of Marketing Conference 2015 Chapleo Chris, Suomi Kati
(A4 Refereed article in a conference publication ) - Challenges in delivering brand promise – focusing on municipal healthcare (2015)
- International Journal of Public Sector Management
(A1 Refereed original research article in a scientific journal) - Creating a stir: the role of Word of Mouth (WOM) and reputation in festival management (2015) COLLOQUIUM - Papers from Global Events Congress VI Luonila Mervi, Suomi Kati, Johansson Marjana
(A4 Refereed article in a conference publication ) - Managing brand identity and reputation – A case study from Finnish higher education (2015) Suomi Kati
(G5 Article dissertation )
