Students as online brand ambassadors: examining the role of ewom in building a higher-education brand (Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) - UTU Research Portal

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Students as online brand ambassadors: examining the role of ewom in building a higher-education brand
(Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK)

Authors: Kati Suomi, Jani Wahlman, Arja Lemmetyinen

Conference name: Global Brand Conference

Publication year: 2016