G5 Article dissertation

Managing brand identity and reputation – A case study from Finnish higher education

Subtitle: A case study from Finnish higher education

Authors: Suomi Kati

Publisher: Turku School of Economics

Publishing place: Turku

Publication year: 2015

ISBN: 978-952-249-430-6

eISBN: 978-952-249-431-3

Web address : http://urn.fi/URN:ISBN:978-952-249-431-3(external)