G5 Article dissertation

Managing brand identity and reputation – A case study from Finnish higher education



Subtitle: A case study from Finnish higher education

Authors: Suomi Kati

Publisher: Turku School of Economics

Publishing place: Turku

Publication year: 2015

ISBN: 978-952-249-430-6

eISBN: 978-952-249-431-3

Web address : http://urn.fi/URN:ISBN:978-952-249-431-3




Keywords:
brand, brand identity, brand reputation, higher education, knowledge-intensive organisations, public sector, reputation risk, services marketing, universities



Last updated on 03/12/2024 01:11:31 PM