A framework for conceptualising and managing brand identity and reputation in higher education – an exploratory case approach - UTU Research Portal

A4 Refereed article in a conference publication

A framework for conceptualising and managing brand identity and reputation in higher education – an exploratory case approach

Subtitle: an exploratory case approach

Authors: Chapleo Chris, Suomi Kati

Editors: O’Malley Lisa

Conference name: Academy of Marketing Conference

Publication year: 2015

Book title : Academy of Marketing Conference 2015

ISBN: 978-1-905952-64-9