Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori ORCID identifier: https://orcid.org/0000-0002-2502-2885 |
Kati Suomi is an Associate Professor (tenure track) of Marketing at the Turku School of Economics, University of Turku (Pori Unit), where she also serves as Vice Director of the unit. Since 2020, she has held the title of Docent (Adjunct Professor) at the Faculty of Management and Business, Tampere University.
Kati is currently examining topics such as entrepreneurial marketing and brand building, and consumers’ brand relationships. Her research has been published in academic journals including the Journal of Business Research, Tourism Management, European Journal of Marketing, among others.
She collaborates extensively internationally in her research and has conducted research visits to the University of Valencia and the University of Urbino.
Kati is an experienced educator with long teaching experience from University of Turku. She is responsible for major of marketing at Pori unit of Turku School of Economics. She teaches marketing courses and supervises Master's and doctoral theses.
Kati enjoys collaborating with companies and other organizations in the areas of teaching, research, and development projects. Feel free to get in touch regarding cooperation!
- Adoption of a value orientation : implications for B2B salespeople behaviors and performance (2026)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal) - Rethinking and Renewing Educational Paradigms, Theories, and Pedagogies in Entrepreneurship Education (2026)
- Entrepreneurship Education and Pedagogy
(B1 Other refereed article (e.g., editorial, letter, comment) in a scientific journal) - Strategic orientation of non-profit organizations toward proposing value to beneficiaries (2026)
- Journal of strategy and management
(A1 Refereed original research article in a scientific journal) - Bricolage and Entrepreneurial Branding in Finnish Tourism Business SMEs (2025)
- Corporate Reputation Review
(A1 Refereed original research article in a scientific journal) - Entrepreneurship Under Adversity : Mapping Definitions, Boundaries, and Future Research (Special Issue Guest Editorial) (2025)
- Revue de l’Entrepreneuriat / Review of Entrepreneurship
(B1 Other refereed article (e.g., editorial, letter, comment) in a scientific journal) - The Curious Case of Construction of Quality in Nordic Business Schools – The Symbolic Role of Branding (2025)
- Scandinavian Journal of Public Administration
(A1 Refereed original research article in a scientific journal) - Yrityksen perustaminen sosiaalisen, ympäristöllisen ja taloudellisen vastuun pohjalta – näkökulmia ja kokemuksia monitieteisestä yliopisto-opetuksesta (2025)
- Futura
(B1 Non-refereed article in a scientific journal) - Effectuation and Brand Building in SMEs
(Presentation at the Research in Entrepreneurship and Small Business Conference (RENT) 2024) (2024) Suomi, Kati; Aro, Kaisa; Stenholm, Pekka
(Other publication) - Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024) Handbook of Tourism Entrepreneurship Suomi, Kati; Lemmetyinen, Arja; Franzén, Riikka
(A3 Refereed book chapter or chapter in a compilation book) - Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland (2024)
- Corporate Reputation Review
(A1 Refereed original research article in a scientific journal)



