Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori ORCID identifier: https://orcid.org/0000-0002-2502-2885(external) |
Biography
Dr. Kati Suomi is an Assistant Professor (tenure track) of Business and Entrepreneurship at the Turku School of Economics at the University of Turku (Pori Unit). She holds a title of docent (adjunct professorship) at the Faculty of Management and Business at the Tampere University.
Before joining academia in 2008, Kati worked for several years in the financial sector, as well as in retailing.
Research
Kati's current research interest include topics such as entrepreneurship education, entrepreneurial marketing and branding of SMEs.
Kati has published a number of articles in peer reviewed journals, including Journal of Business Research,Tourism Management, European Journal of Marketing, International Journal of Public Sector Management, among others.
Teaching
Kati is an experienced educator with over 15 years' teaching experience from University of Turku. She is responsible for studies in entrepreneurship at the Pori unit of Turku School of Economics. She teaches entrepreneurship courses and supervises doctoral theses.
Publications 
1 of 4
- Bricolage and Entrepreneurial Branding in Finnish Tourism Business SMEs (2025)
- Corporate Reputation Review
(A1 Refereed original research article in a scientific journal) - Entrepreneurship Under Adversity : Mapping Definitions, Boundaries, and Future Research (Special Issue Guest Editorial) (2025)
- Revue de l’Entrepreneuriat / Review of Entrepreneurship
(B1 Other refereed article (e.g., editorial, letter, comment) in a scientific journal) - Effectuation and Brand Building in SMEs
(Presentation at the Research in Entrepreneurship and Small Business Conference (RENT) 2024) (2024) Suomi, Kati; Aro, Kaisa; Stenholm, Pekka
(Other publication) - Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024) Handbook of Tourism Entrepreneurship Suomi, Kati; Lemmetyinen, Arja; Franzén, Riikka
(A3 Refereed book chapter or chapter in a compilation book) - Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland (2024)
- Corporate Reputation Review
(A1 Refereed original research article in a scientific journal) - Playful learning as a pedagogical method in entrepreneurship education (2024) Big Questions and Great Answers in Entrepreneurship Research: Discussing Up-to-date Methodological and Philosophical Issues Suomi, Kati; Heljakka, Katriina
(A3 Refereed book chapter or chapter in a compilation book) - Supporting Enterprising Competencies through Playful Learning in Entrepreneurship Education
(Presentation at the 3E Conference 2024) (2024) Suomi Kati, Heljakka Katriina
(Other publication) - Bricolage and entrepreneurial branding in tourism business SMEs
(Presentation at the RENT Conference 2023) (2023) Suomi Kati, Aro Kaisa
(Other publication) - Healthcare professionals' intention to leave (2023)
- International Journal of Management and Enterprise Development
(A1 Refereed original research article in a scientific journal) - Layers of love – exploring the interactive layers of brand love in the social media setting (2023)
- European Journal of Marketing
(A1 Refereed original research article in a scientific journal) - Microentrepreneurs as Socially Responsible Leaders (2023)
- South asian journal of business and management cases
(A1 Refereed original research article in a scientific journal) - A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
(A3 Refereed book chapter or chapter in a compilation book) - BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022) Hakala Ulla, Lassila Heidi, Suomi Kati
(Other publication) - Employee engagement and internal branding: Two sides of the same coin? (2021)
- Corporate Reputation Review
(A1 Refereed original research article in a scientific journal) - Internal marketing and branding: Nonprofit marketing starts from the inside (2021) Charity Marketing. Contemporary Issues, Research and Practice Chapleo Chris, Suomi Kati
(A3 Refereed book chapter or chapter in a compilation book) - Theoretical, practical and hybrid ex-academics: Career transfer stories (2021)
- European Educational Research Journal
(A1 Refereed original research article in a scientific journal) - Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)
- Corporate Reputation Review
(A1 Refereed original research article in a scientific journal) - Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)
- Tertiary Education and Management
(A1 Refereed original research article in a scientific journal) - Ironic festival brand co-creation (2020)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand (2019)
- Tertiary Education and Management
(A1 Refereed original research article in a scientific journal)
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